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A STUDY ON THE LINKAGE BETWEEN SERVICE QUALITY, SERVICE LOYALTY AND CUSTOMER SATISFACTION IN COMMERCIAL BANKS IN MADURAI, TAMILNADU, INDIA

Abstract

This research work has studied the linkage between the service quality, service loyalty and customer satisfaction in commercial banks in Madurai, Tamilnadu, India. In the related reviews section concepts related to service quality, service fairness, Loyalty, satisfaction, banking and research background have been studied. The respondents of this study were the c [...]

- Mr. David Rajesh1,Dr. S.Manimaran2, Dr. P.S.Venkateswaran3 *