Archives
Archives
- 1. SIR SAYYID’S PHILOSOPHY OF EDUCATION AND INTER-FAITH TOLERANCE
- 2. ISSUES ASSOCIATED WITH THE RHABILITATION & RESETTLEMENT (R&R) OF THE PEOPLE RESIDING IN DAL-NAGEEN LAKE, SRINAGAR, JAMMU & KASHMIR
- 3. ENTAILING LEADER’S ATTRIBUTES FOR CAMPUS RECRUITMENT
- 4. OPEN SOCIETY: POPPER’S DEFENCE OF RATIONALITY
- 5. BIOTECHNICAL PARENTING: MUSLIMS’ DILEMMA
- 6. ECO-FEMINISM AND SUSTAINABILITY OF NATURE
- 7. EVALUATIONOFTHEENTREPRENEURSHIP EDUCATIONINDEVELOPMENT OFENTREPRENEURIALSKILLS: WITH SPECIAL REFERENCE TONIZWACOLLEGE OF TECHNOLOGY,SULTANATE OF OMAN
A STUDY ON THE LINKAGE BETWEEN SERVICE QUALITY, SERVICE LOYALTY AND CUSTOMER SATISFACTION IN COMMERCIAL BANKS IN MADURAI, TAMILNADU, INDIA
Abstract
This research work has studied the linkage between the service quality, service loyalty and customer satisfaction in commercial banks in Madurai, Tamilnadu, India. In the related reviews section concepts related to service quality, service fairness, Loyalty, satisfaction, banking and research background have been studied. The respondents of this study were the commercial bank customers who were at the time in the banks for their savings accounts or current accounts. Sample size was calculated using the formula: then an interview schedule was used to collect the data from the sample respondents, research hypothesis were frame and examined, ‘t’ test, Pearson correlation coefficient testand structural equation model was used. Service loyalty is widely varied in accordance with the service quality, information, Functional Quality Technical Quality, Servicescape Quality and Service Convenience and satisfaction. The study provides more useful and practical suggestions for researchers and managers in improving service quality, creating and maintaining service loyalty and achieving customer satisfaction.
Keywords: Service quality; Service fairness; service loyalty, Customers' satisfaction; commercial Banking services.
- Mr. David Rajesh1,Dr. S.Manimaran2, Dr. P.S.Venkateswaran3 *